Writing On The Wall-
The genre of this music video is pop/soul. The artist is known for this particular genre as he has albums with songs which are similar in style. The narrative of this particular song is about a love story between the character 'Strickland Banks' and his wife/girlfriend. The character; Strickland, is out performing a show whilst his partner is at home waiting for him to come back. From looking at his previous music videos I could see that there is going to be issues within it. I could see because his previous videos have followed the Todorov Theory in which there is a problem. It often ends with the problem stage as well due to his album running as one big story so for his last song in the album I am expecting it to end with an equilibrium.
This song also follows the album. The album is a story overall is the story of the character Strickland banks and all the songs together make a film.
The lighting within the video uses ideas of natural light within a club setting, low lighting with spotlights to help the performer stand out. When we see the scene of his partner cooking, the lighting is slightly brighter, almost neon but still sticking with ambient lighting, again giving the idea of a different decade, possibly the late 20th century. During the night scene, again the effect of natural environment is used, with street lights being the main source. Reflectors and other hidden lighting will be used to help remove shadows, allowing the video to be continuous without glitches.
The stereotypes of this clip is that mean are shown to sleep around and not care for their women whereas women are seen to be sensitive and vulnerable. This was shown by the types of camera shots such as high angles on the women which connotes her as innocent and venerable. as I have previously said, this was also set back in the 20th century when women were less than equal and this was evident when there was a stereotypically shot when the women was at home cooking for her man.
In the video the character (who was the artist) was shown to be a successful artist known as Strickland Banks. He was shown performing in a nightclub which looked to be a good one as you could see the velocity of the crowd which were all screaming for his name. this shows the success of the character who was also the artist so it is going to help to promote him as an artist as ye is being made to look good and important. Whilst on stage there was POV/low angles looking up at Strickland which connotes his power and success.
The editing showed 7 shot reverse shots all which were led by the character Strickland Banks which says something about when this was set an which men were more dominant than women and they would take the control through relationships. Leading the shot reverse shots shows the importance of the characters and tells the audience whom is more dominant.
This is a screenshot of the first frame within the music video. You can see from the typography that it has his name in big writing and clearly says 'SOLD OUT' in capital letters. This connotes to the audience that the character is about to perform on a stage and the 'sold out' shows he must be a good artist because so many people have gone to see him that it is sold out. As I have said before, the character is played by Plan B meaning that it shows the audience that he is a big artist himself and will help to promote him.
No comments:
Post a Comment