Friday 27 June 2014

Textual Analysis 3

For this task I will be analysing a music video. The music video I will be analysing is "Love How It Hurts" by Scouting For Girls.

Love How It Hurts-

Scouting for Girls are a pop-rock band from the United Kingdom. Their name is a play on the title of the 1908 Scouting handbook Scouting for Boys. The band consists of childhood friends from London, Roy Stride on piano and lead guitar/vocals, and Greg Churchouse on bass guitar and Peter Ellard on percussion.

The genre of this video is pop rock and the narrative is about a young boy in love with a girl his age and you see his life and what happens over the years whilst he is still in love with her. The girl in this clip is with another boy who is known as the ‘jerk’ and in the end it is a happy story for the protagonist as he ends up marrying her as she leaves the jerk. This narrative follows the Todorov theory as it starts with an equilibrium and ends at this stage.

 
 

The lighting for this music video is high key which connotes it is quite positive storyline. They have used bright colours which has connotations of happiness and joyfulness.



The characters within this video was all played by actors and Scouting For Girls were not sure at all. This is unusual for them because in all of their other videos they would usually be shown performing however they have just focused on the storyline for tis music video. They may have done this because they are a well-known band and do not need to promote themselves anymore as most people known them. This is shown by the fact this video alone has over 2 million views.  

The editing for this video is slow paced so that you can see the emotions of the characters. It also uses slow motion and a high angle POV on the protagonist in order to make him look weaker compared to the antagonist (the jerk in the video).












 

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