Magazine Advert Analysis 2

I found this magazine advert for the album from Jessie J “WHO YOU ARE”.

 There are the obvious features such as artists name to make it clear who is being advertised, the album name to show what is being advertised. There is always an eye catching image, whether it be of the artist or a unique conceptual image, this not only shows us who the artists are but also gives an indication to the genre and artist style. A release date is often shown to highlight when the audience can get hold of the album and quite often ways of downloading the album/song to show where and how the audience can get hold of the music, making it easy will increase sales.  Song featured in the album is also common, often well known, chart music to get the audience hooked into why they should go away and buy the album/song, along with the new album cover to show what they can buy, also if its easily recognisable when they see it in shops they will be inclined to pick up a copy. Websites are often added to an advert to make it easy for an audience to know how to find out more, also to create a further possibly interactive relationship between artist and audience. Quite often an artist will have a certain font or logo that they are associated with, this helps an audience identify who the artist is and learn more about their style/genre. Occasionally the record label will have their logos printed small onto the adverts to build up artist profile, and audience can see who represents them and others they are associated with.

 

 

 

Jessie J's magazine advert meets many of the typical contentions, her name, album name, eye-catching image, hit singles, guest star/s, her own website and also logos of record labels. The advert itself if very striking, with the uses of black, white and gold. This gold colour may connote that she is expensive and everyone will want it because this album is something special and luxurious as is gold.

She is easily recognisable with her signature black bob with block fringe, matching with her dark clothing, makeup and nail varnish. The close up of her looking face on into the camera takes up the top two thirds of the advert, making it fully focused on her, and being her debut album it also helps to create a strong, fierce artist persona. The bottom third of the advert is taken up with the important information needed in the magazine like the album name, hit singles, website and record labels, these stand out well from the black background with the uses of white and gold and also a very simple 'caps' font so it is therefore bold and easy to use. Her name is pasted across the image of her in her signature font, also in gold to keep the typical genres of wealthy and powerful, which links well with her strong image. And by showing her website address fans can create a further relationship with the artist, finding out more about her, helping to create loyal fans.