In Depth Analysis of a Video From Your Chosen Genre

For this task I will be analysing a music video. The video I will be analysing will be “Bad Day” by Daniel Powter”.

Bad Day-

The reasoning for me choosing this music video to analyse is because it is of the same genre of the artist we have chosen to use for our music video. It is the genre of ‘pop’ and e is similar to James blunt. By analysing this music video it is going to mean we might see certain characteristics of the genre within music videos which we might want to use within ours. It also may give us ideas of the style of the music video we use.

 This music videos follows the Todorov theory however it starts at the second stage and ends on the first. So it starts with a problem but ends happy. The narrative is about a man and a women who are going through their day to day life and they are both not happy. They then end up meeting each other towards the end and it turns out to be a happy ending.

 What I liked about this music video is that at the start, it showed the life of the people using three different shots of the same action showing that they are doing the same thing every day. For example they would leave their flat and this shot would repeat 3 times in a row but with different costumes so the audience realise what is going on. This example was shown about 30 seconds into the video however there are more examples beforehand. This could be done by our group when we come to make our music video because we are capable of doing that using the equipment we have. I think it also brings something different to the music video as not many artists have used this.

 

 

 

 

The lighting for this music video uses natural lighting which connotes to the audience that what is happening is quite real meaning you can relate to the music video and understand it. For example you might have had days like this when it is not going to well.

Unlike the music video “You’re Beautiful” by James Blunt, the character is not played by the artist however Daniel Powter is shown in the clip lots of times in order to promote himself by the audience knowing who he is. He is shown performing a variety of instruments whilst singing.

The editing of this music video is good because it uses split screens. I think this is good because the split screens help to show the audience that time is passing through because again she is doing the same action over and over again which looks like different days. For example in the picture below it shows a triple split screen of her doing her make up making it seem like three days have passed so the audience know the same thing is happening every day and it connotes she might be bored of life.

In conclusion of this music video, I think they used the editing really well and it has given me some ideas of what I could incorporate within our music video.