I found this magazine advert for a chase and status tour
that featured in many music based published products. It features the album art
cover as well as the same style of text they used for it and other
advertisements.
The image of the bulldog has become the most famous image associated with the band and has a lot of representation with their background. This type of canine was famously owned by many London based gangs and occupants, it shows the idea of a rural, urban upbringing and can be associated with the many acts that accompany the band on a number of tracks, especially Plan B. Because the music is fast paced and upbeat, the image is juxtaposing the flow of their music, bulldogs aren’t the fastest of canines and they tend to waddle as well as dribble, this shows what type of influence the music can have. It represents the modern era of drinking, drug taking and raving, where most participants become slobbering messes that can’t walk to usual standards and are left with hangovers. A sense of stupidity is shown through the image, that maybe the artists hardly tried to make this music and that the people who listen to it rarely understand its complexion, and instead just see it as a beat to dance to.
The image of the bulldog has become the most famous image associated with the band and has a lot of representation with their background. This type of canine was famously owned by many London based gangs and occupants, it shows the idea of a rural, urban upbringing and can be associated with the many acts that accompany the band on a number of tracks, especially Plan B. Because the music is fast paced and upbeat, the image is juxtaposing the flow of their music, bulldogs aren’t the fastest of canines and they tend to waddle as well as dribble, this shows what type of influence the music can have. It represents the modern era of drinking, drug taking and raving, where most participants become slobbering messes that can’t walk to usual standards and are left with hangovers. A sense of stupidity is shown through the image, that maybe the artists hardly tried to make this music and that the people who listen to it rarely understand its complexion, and instead just see it as a beat to dance to.
As for the text and fonts used, capital letters are
extremely common in advertisements, especially to electronic and drum and bass
acts. This is because it demonstrates the importance of the tour, it shouts
excitement and energy, and because the artist’s main names are the largest in
size, it helps publicize their rise to acknowledgement. The colour yellow helps
emphasis these effects by what the colour can most commonly be associated with,
danger tapes, electricity and the sun all generate a sense of fun and enjoyment
and with the bulldog image being monochromatic and it’s expressed further.
Other parts of the advert are the albums cover, shown very small because of the main image, and various information regarding where to get tickets and contact details. These are in a plain white text and are a lot smaller than the others; this makes it seem like subtext and also gets the viewer to want to look closer for an interest in the tour. Another image is the advertising label branding there work, which is once again very small. Where the text is most concentrated the image is faded in to black, helping viewers to read the information and aiding the stand out features above.
Other parts of the advert are the albums cover, shown very small because of the main image, and various information regarding where to get tickets and contact details. These are in a plain white text and are a lot smaller than the others; this makes it seem like subtext and also gets the viewer to want to look closer for an interest in the tour. Another image is the advertising label branding there work, which is once again very small. Where the text is most concentrated the image is faded in to black, helping viewers to read the information and aiding the stand out features above.
No comments:
Post a Comment